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073: Helping Entrepreneurs Become Champions (w/ Nicky Billou)

Nicky Billou is the No. 1 International Best-Selling Author of the book Finish Line Thinking: How To Think & Win Like A Champion. He is also the co-host of the No. 1 Podcast in the world for thought leaders called The Business Of Thought Leadership. His guests on the podcast have been the likes of Seth Godin, Barbara Corcoran, George Ross, Jen Widerstrom, Tony Hawk, Larry Winget, and Marie Forleo.  

As an Accountability Coach at Finish Line Thinking, He energizes people to be their best selves. He works with entrepreneurs and professional sales people (top real estate agents, insurance brokers, financial advisors and sales people for top organizations) who want to be held accountable for producing top results. He offers a unique system that teaches people how to Think & Win Like a Champion when it comes to achieving goals. 

Starting out 

He worked for different technology and telecommunications companies, but the corporate world was not for him, because he felt that something was missing and every day he felt he wasn’t living according to his purpose. He eventually decided to start his own business, and because he did it alone, his success plateaued at some point. Luckily, he found the right mentor who taught him what he needed to succeed in the long term. 

Leaving corporate 

Nicky left his last job when the last company he used to work for went under. While other people were finding it hard to get a job, he got into consulting, but he went through a lot of years being stuck in the journey of being a business owner. It wasn’t until he started to see what his expertise was, that he was able to turn that into success. 

He says the stages of the thought leader’s business journey are: 

Stage 1Being a new comer – this is for people thinking about getting into business or just getting started in business. They have no real experience owning their own business. They are not skilled at marketing and selling what they are offering, and they have no business systems. At this stage one is lucky to make any money at all. It’s a dangerous stage because if one doesn’t get passed it, they may need to get back to their corporate job. People in this stage make between $5,000 and $10,000 a year. 

Stage 2: An unconscious expert – This is someone who has expertise but they are not clear what their expertise is. They have some systems in place but they are stuck in an obsolete time for money business model. Their sales are inconsistent because their marketing works sometimes, not all the time. They have lumpy billings and make between $30,000 and $50,000 a year. 

Stage 3: Conscious Expert – Those in this stage have their message nailed which results in consistent marketing and more predicable sales. The challenge with this stage, is that one has to work lots of hours under a time for money business model which is not sustainable. They make between $150,000 and $300,000 a year. 

Stage 4: Thought Leader – At this stage, one has arrived and they are making between $500,000 and $3 Million a year. It’s not about time for money, it’s about getting paid based on one’s expertise. One works between 50 and 150 days a year doing what they love, with the best clients of their choice. Very few get to this stage. 

Nicky says there is a final stage called the Celebrity Thought Leader Stage, which is the stage for people like Tony Robbins, Gary Vaynerchuk, and Robin Sharma who are global iconic figures. They make between $5 Million and $100+ Million a year. They work whenever they want and they can work a little or a lot. They are sort after by the top business/industry leaders in the world and celebrities. They get to charge whatever they want and their impact is global. The challenge is, very few people get to be in this stage. 

Tip: It’s possible to achieve the Thought Leader stage, it doesn’t have to take you 10 years to get to Conscious Expert or an extra 10 years to get to Thought Leader stage. I can show you what mistakes to avoid to help you achieve all that in 1 to 3 years. 

Fastest way to achieve 6 figures 

Nicky says Matt Church’s program has 150 members and 75 of them are thought leaders (50%) who make between $500,000 and $2 Million a year. Of the remaining 75 members, 40 are conscious experts who make $250,000 to $500,000 a year (conscious experts on the way to being thought leaders). 

Nicky says the program is brilliant because it shows people how to get clear on their expertise, take their expertise and utilize it in a fashion that positions them as the authority in their market place while selling it in a way that it appears to be a service to people. 

Nicky offers people in North America the ability to hack that. 

Tip: Go do Matt Church’s program, go do the thought leaders business school and that will enable you to get to 6 or 7 figures fast. 

His book and its impact on his business 

He wrote his book Finish Line Thinking: How To Think & Win Like A Champion, several years into his entrepreneurial journey. He says it helped position him as an expert when it came to mindset. He has only sold around $5,000 worth of the book, but it has made him over $1 Million because it has been a brochure and business card for him, since people have read it and decided to do business with him. 

Tip: If you are in Australia, go to Matt Church’s program and if you are in North America, go to the eCircle Academy so you can figure out what your expertise is 

Case Study: North America 

Nicky refers to a fellow of eCircle Academy named Dan. Dan had been making less than $2,000 a month as a personal trainer. He used to travel around by bus and would train anyone he could find. 

The academy helped Dan get clear on his ideal target market and eventually he landed on people with missing limbs and now he is the go-to guy for health and fitness for people with missing limbs. Focusing on that market enabled him to move from 7 clients to 400 clients. He also went from doing one-on-one trainings to doing group/online programs, VIP programs, and inner-circle masterminds. This year, he has made up to $610,000 in sales which makes him a thought leader and works less than he used to. 

One of the ways through which Dan made it are; he got clear on his message and market. 

Tip: Clarity rocks, make sure you identify your message and market 

Biggest breakthrough in the business 

He says this was when he got connected to Matt Church and the time he started to bring in Matt’s thought leadership program into his business to North America, which has been helping a lot of people. 

Tip 1Anyone in Australia, you need to know who Matt Church is, you must go to the Thought Leaders Business School website, go to one of Matt Church’s events, and sign up for the Thought Leaders Business School. 

Tip 2: If you are in the United States, find out about the eCircle Academy, listen to our podcast, and if you want to understand how it can help you, call us by going to  

Core revenue streams 

He says the eCircle Academy is one of them and he also does one-on-one mentoring/coaching for people. He does some speaking and will be focusing on doing more of it in 2018. He is also passionate about serving men because he went through a devastating divorce and would like to help men who are going through it. He actually has programs that can help such men. 

Action to take before signing up for Thought Leaders Business School or eCircle Academy 

He says: 

Step 1: Reach out to Nicky Billou (eCircle Academy) or buy Matt Church’s book, The Thought Leader Practice. If you are in North America, you can get Matt Church’s book for free from eCircle Academy if you say that you are a listener of the Business Generals Podcast. If you are in Australia, connect with Matt Church or buy the book from Amazon. 

Step 2: Jump on a call with Nicky or reach out to Matt Church 

Growth strategy now 

Nicky says their podcast and going to other podcasts helps a lot. They also do a lot of cold calling and marketing. They run a program on their Facebook page where they give away Matt Church’s book and they use that to get people on the phone.  

Book recommendation for entrepreneurs: 

  1. The Thought Leader Practice – Matt Church
  2. Cathy Capitalist & Johnny Jobmaker: Teaching Your Kids About Free Enterprise, Dreaming Big, and Going For It! – Nicky Billou


To raise his sons to be great men, to be men who follow their purpose, who are gentlemen, who are respectful to all people, who will end up being great husbands to their wives, and great fathers to their kids. To be remembered as a great friend and family member who cared about the people in his life and helped them make their own journeys easy. To have helped people achieve their dreams to the greatest extent possible – Nicky.


Best way to connect: – Nicky’s Business Email – Nicky’s Business Calendar

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About the author, Davis

My Dream of sharing inspirational success stories started many years ago and this Podcast is an amazing show that brings some of those conversations to light.

This show is dedicated to being a voice of encouragement to you because I believe God created you and I with a purpose to fulfill and I want to be here to cheer you on through this Podcast, our Blog and through our other channels of interaction via our comments section after each Podcast and Blog as well as on social media.

I love business and entrepreneurship and I truly believe you have greatness inside of you 🙂